I get it...

You're probably wondering what a product designer actually does. My goal is pretty simple — help take an idea you have for an app or website and bring it to life in a way that actually works for the people who'll use it. I've been at this for 13 years and I still love the moment a fuzzy idea becomes something real.

In my opinion...

You need a website

You need a story people remember.

A good website alone won't move the needle. The brands that actually stand out work three things in concert ,

a website that performs

,

a brand identity with a backbone

, and the

visual communication

that carries it all into the world. That's the work I do, and that's how I do it.

thats right...

My

Carving

In case you haven’t noticed yet, I love art. I started carving when I was eleven and I’ve been at it ever since. It’s one of my favourite ways to unplug and relax. I’ve done a bit of everything: whittling, turning, relief, chainsaw... heck, I’ve even carved custom handrail for a period homes. I’ve recently started to teach so if you’re interested or want tips to get started, let me know!

a little bit

About me

I’m based in Niagara, Ontario and have been immersed in UI/UX and product design for the past 13 years. I’ve had the opportunity to work on some pretty cool projects over Here are a few things about me! I love hanging out with the fam. I love cycling. I’m super competitive. I’ll try *almost* anything once.

some recent

Projects

A snapshot of clients I've had the pleasure of working with over the years. Click any project to visit the live site.

01

Edge Factor

Platform strategy, UI/UX, and brand design for an education company helping students go from “I don’t know what I want to do after school” to “I’m ready.”

02

Brynhild Industries

Brand, web, and marketing strategy for one of the fastest-growing companies in the modular infrastructure sector, building rapidly deployable units that ship flat, set up in minutes, and can support military, medical, and command operations.

03

TwinGlaze

Web and graphic design for a climate-tech company with the ambitious goal of reducing global CO₂ emissions by 1% through energy-efficient retrofits of aging single-pane windows.

04

Biztraak

UI/UX consulting and motion design for a developer platform that simplifies web app development, deployment, and compliance.

05

Mike Sherman

Branding and site design for an investor focused on partnering with founders through key inflection points and helping companies scale without losing what made them successful in the first place.

Most of this work happens at 

Harcove Studios

, my design agency.

WEB DESIGN

Custom sites, built to perform , not from a template.

I design every site from scratch around 

your story, your customers, and your conversion goals

. No drag-and-drop layouts, no recycled themes , just considered typography, hierarchy, and copy that earns its keep. Marketing sites, product landing pages, or full product UX: built to be 

fast, easy to manage, and ready to ship

 to your dev team.

Branding

Your brand identity at the core of every project.

A coherent identity is the difference between being noticed and being remembered. I build

logos, color systems, and brand guides your team can actually use , the kind that hold to

gether across a website, a pitch deck, and a billboard alike. Whether it's a full identity from zero or a careful refresh, I

ensure your brand stays consistent

through every key step of the project.

Visual Media

The collateral the carries your brand into the world

Brown-themed social media report with statistics, profile photo, brand partnership, and activity insight graph.

alrighty then

Shall we build your project?

Drop me a message and let's get the conversation started. I usually reply within a day, sometimes sooner!

Let’s Do This!

Hello, my name is Jonathan and I am a

Product D

esigner

& Woodcarver

based in Niagara, Canada

J

Contact Me